AIIP11, Day 3

Day 3 of AIIP11 began with a panel discussion on using social media. Scott Brown, president-elect, discussed LinkedIn. I’m already using this site, but not to its full potential. Scott reminded me that I can use the Publications tool to include blog entries. There’s also a WordPress app I need to investigate. Finally, he discussed company pages. I did not even realize you could create those on LinkedIn. I may create one for that site, but I also will probably do one for Facebook, which is good if you have a locally focused business like I do, as he mentioned.

Next, Ellen Naylor, discussed blogging. I need to explore some of the resources she mentioned:
Social Media Examiner – make your blog social
Hubspot.com for statistics
Remarkablogger
Virginbloggernotes.com

Lark Birdsong talked about Twitter. I already use this extensively, but I got some good tidbits from her too:
Use Tweepi to reciprocate
What the Hashtag – I tried using this site yesterday and it seems to be gone… (UPDATE: Yep, it’s toast)
Twittradder.com

Next, Cindy Romaine, president of the Special Libraries Association, presented on SLA’s FutureReady initiative.

David Meerman Scott, the Roger Summit Award winner, delivered a lively talk on marketing and PR. He wrote “Real-Time Marketing & PR” and encouraged us to keep up with things as they happen. It’s okay to plan for the future, but don’t forget about today.

UPDATE 4/11: Egads! I forgot to mention one of the sessions. Current AIIP President Cynthia Hetherington presented on loving promoting yourself (well, both, actually). It was a super-funny presentation with lots of good tips. I arrived late to the session, sans iPad, and didn’t get a chance to take notes except by Tweet.

I played hooky during the last session to explore the local farmer’s market and pack for my flight home. Before heading to the conference gala, I attended a lovely soiree hosted by another AIIP member in her swanky suite. They even had a dining room table! I was quite jealous.

The gala was quite fun. I sat at David Meerman Scott’s table and he was interested to hear about the Friends Album project. I had really nice chats with fellow AIIP members Mary Doug Wright and Michelle Bate as well.

Unfortunately, I had to depart early this a.m. (Sunday) and am typing this from O’Hare airport as I await my connection to Baltimore. I can’t wait for the next AIIP conference in Indianapolis in 2012.

UPDATED: Did you miss Day 1 and Day 2?

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2 thoughts on “AIIP11, Day 3

  1. Hi Melissa,
    Thanks for pointing this out. Yes it is gone as I went in yesterday (Aprril 13, 2011) to get the transcripts and saw their message. I had setup the hashtag for the conference about a month out and finished up my notes. Twitter’s recent changes to its Terms of Service (TOS) seems to had some effect plus the general hardship of staying alive when offering free services. Thanks again for blogging about this for your readers. Lark Birdsong

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