The second day of AIIP11 began with Sari De La Motte, who is a body language expert. She coached us on using effective breathing in our conversations with others, especially when delivering bad news. She had really interesting insights into human behavior. She counseled us to take a breath and consider your options before reacting to something. A very hard thing to learn, but I can see how it would help make difficult situations result in better outcomes.
Next, John McQuaig led a session on pricing. He had helpful advice for gaining insight from clients in order to better meet their needs.
After that, Mary Ellen Bates gave a talk on marketing. I liked her advice about establishing three goals for the year and tracking your success. Her one-day makeover advice regarding your online presence is very effective as well. I’ve seen the benefits of doing just that very recently.
There was a tips session in the evening where we discussed various topics in small groups for 30 minutes each. I joined discussions on participation-centered presentations (by Linda Stacy), e-newsletters (by Lorene Kennard) and working with non-profits (by Marge King). I learned a ton – this is one of my favorite parts of the conference.
Then it was time for fun. Some folks went on outings arranged by the conference organizers. I went into Portland with friends. We had an amazing dinner at Deschutes Brewery and ended the evening at Powell’s Books. I found the local-interest section and bought books on the Oregon Trail for my own genealogy research. I also found a book on the Alamo, which mentioned my ancestor John Smith.