Day 3 of AIIP11 began with a panel discussion on using social media. Scott Brown, president-elect, discussed LinkedIn. I’m already using this site, but not to its full potential. Scott reminded me that I can use the Publications tool to include blog entries. There’s also a WordPress app I need to investigate. Finally, he discussed company pages. I did not even realize you could create those on LinkedIn. I may create one for that site, but I also will probably do one for Facebook, which is good if you have a locally focused business like I do, as he mentioned.
Next, Ellen Naylor, discussed blogging. I need to explore some of the resources she mentioned:
Social Media Examiner – make your blog social
Hubspot.com for statistics
Lark Birdsong talked about Twitter. I already use this extensively, but I got some good tidbits from her too:
Use Tweepi to reciprocate
What the Hashtag – I tried using this site yesterday and it seems to be gone… (UPDATE: Yep, it’s toast)
Next, Cindy Romaine, president of the Special Libraries Association, presented on SLA’s FutureReady initiative.
David Meerman Scott, the Roger Summit Award winner, delivered a lively talk on marketing and PR. He wrote “Real-Time Marketing & PR” and encouraged us to keep up with things as they happen. It’s okay to plan for the future, but don’t forget about today.
UPDATE 4/11: Egads! I forgot to mention one of the sessions. Current AIIP President Cynthia Hetherington presented on
loving promoting yourself (well, both, actually). It was a super-funny presentation with lots of good tips. I arrived late to the session, sans iPad, and didn’t get a chance to take notes except by Tweet.
I played hooky during the last session to explore the local farmer’s market and pack for my flight home. Before heading to the conference gala, I attended a lovely soiree hosted by another AIIP member in her swanky suite. They even had a dining room table! I was quite jealous.
The gala was quite fun. I sat at David Meerman Scott’s table and he was interested to hear about the Friends Album project. I had really nice chats with fellow AIIP members Mary Doug Wright and Michelle Bate as well.
Unfortunately, I had to depart early this a.m. (Sunday) and am typing this from O’Hare airport as I await my connection to Baltimore. I can’t wait for the next AIIP conference in Indianapolis in 2012.