Last year, at the Association for Independent Information Professionals conference, Mary Ellen Bates gave tips for completing a one-day marketing makeover. With a tip of the hat to her, here’s how you can apply the same principles to your social media profiles on the web to maximize exposure to those who may be looking for you (or at least looking for the same ancestors as you).
If you’re reading this site, you know about blogs and may even have one. I’ve done a pretty thorough job of tagging my posts with the surnames that are mentioned, but other bloggers have gone a step further and created a list of the surnames they are working on all in one place. I decided to do the same and used my Ahnentafel chart as a starting point. While I was at it, I did a refresh of the about page for my blog and republished that.
One additional step I plan to take is to add my email address to all of my posts that deal with ancestors. Too often, I see folks find my blog by searching for common ancestors, but they don’t reach out to me. I want to make it as easy as possible for them to be in touch.
I’m friends with dozens of other genealogists on Facebook and I happen to know that at least a few of them have found distant relations on this social media site. I’ve even made a few such connections myself. I don’t have my profile set up so that just anyone can see everything. You have to be friends with me to see most of the information about me. So what if a cousin is seeking me out on Facebook? Would they be able to find me?
You can see how your Facebook profile appears to others by clicking the “View As” link under the little gear icon on your profile page. That will take you to the version of your profile that the public sees. From there, I clicked on “About” to see what information was visible there. I noticed that my blog address was missing from my Contact Info box for one thing. I also noticed that I’m not taking advantage of the About You box — I’m considering listing my surnames there too.
Twitter has been a great tool for connecting with other genealogists, but its Profile page barely allows you to list more information about yourself than you can include in a tweet. All the more reason to make sure you’re making use of all of the available fields — name, location, web site and bio. The Bio field only allows up to 160 characters. Currently, my web site field points to my business site. I added my personal blog address to the Bio field.
I don’t really spend a lot of time on LinkedIn to begin with and I haven’t tried to use it as a cousin-seeking tool. I do link to most of my blog posts from LinkedIn, however, as a way of sharing my latest research. Has anyone else used LinkedIn to connect with distant relatives?
I recently joined Pinterest and have been using it mainly to collect recipes, but it also can be used for genealogy. I did a quick check and Google does include it in search results, so be sure to tag your pins with appropriate surnames or create boards about particular surnames, to make it easier for others to find you.
If you’re interested in searching Pinterest for your own surname(s), I recommend going to Google instead of using the Pinterest search interface. In the Google search bar, type “‘surname’ site:pinterest.com” and it will bring up just results from Pinterest, but in a list format that’s a bit easier to sort through.
So, the above are the main sites I use to connect with others. I’m sure there are similar tips for freshening up your presence on other sites. Why not take a few minutes to make sure your profiles are up to snuff?